Beauty and makeup are huge in the United Arab Emirates! There is a mix of various skin tones and hair types because people from all over the world live and visit here.

Companies capitalize on this by providing goods for all consumers. Since, UAE is a leader in providing its diverse customers with modern options and traditional beauty, the market is always evolving.

Therefore, here we have presented you some UAE cosmetics, beauty and personal care statistics to help you explore specifically the UAE beauty market.

Market Overview of Cosmetic, Skin and Personal Care in UAE

  1. With a CAGR of 5.80% between 2023 and 2030, the UAE cosmetic market, which was valued at USD 180.5 million in 2022, is expected to reach USD 283.3 million by 2030. LinkedIn
  2. The beauty and personal care market in the United Arab Emirates is expected to generate US$1,218.00 million in revenue by 2024. Statista
  3. Online sales are predicted to account for 24.1% of the Beauty & Personal Care market's total revenue by 2024. Statista
  4. The UAE government combats counterfeit goods to increase the $1.3 billion beauty market's appeal to US exporters. Trade Administration
  5. With an estimated value of US$20,130 million, the United States leads the world in revenue generation in the cosmetics market in 2024. Statista
  6. In contrast, a Grand View Research Inc. report projects that the global market for halal cosmetics will reach $52.02 billion by 2025.  Zawya
  7. In terms of per-person revenues, each person in the United Arab Emirates is projected to contribute US$18.49 to the cosmetics market in 2024. Statista
  8. With a market share of $518.8 million, the personal care category is the largest in the UAE. It is followed by skincare ($292.5 million), cosmetics ($174.5 million), and fragrances ($142.7 million). Trade Administration
  9. By 2024, non-luxury products will account for roughly 78% of the cosmetics market's sales. Statista

Skincare Trends

  1. The United Arab Emirates' skin care market is anticipated to bring in US$329.50 million in revenue by 2024, growing at a predicted annual rate of -2.21% (CAGR 2024-2028). Statista
  2. By 2024, the UAE Creams & Body Lotions eCommerce market is expected to have grown to US$23.1 million, making up 32.2% of the country's Shower & Bath eCommerce market. ECDB
  3. Spending on face care products in the UAE was estimated to be $239 million in 2020 and is projected to increase to about $255 million by 2025. Statista
  4. By 2027, the online share of the UAE Creams & Body Lotions retail market will rise from 13.2% to 17.5% on average. ECDB
  5. In the United Arab Emirates, 20% of the skincare market is made up of premium products. Linkedin
  6. With an annual growth rate of 0.4%, prestige is the largest subsegment of premium skincare and is predicted to stay stable through 2025. Linkedin
  7. Nearly 46.3% of K-beauty product buyers in the UAE region, according to the KFICE survey, indicate that there is a sizable market for K-beauty products and room for growth. Mordor Intelligence
  8. While moisturisers, toners, and cleansers can target the age group of 18+ years, the primary customer segment for anti-aging products is Emiratis, Arabs, and Westerners aged 30+.  Linkedin
  9. In 2020, the United Arab Emirates' spending on high-end anti-aging skin care products reached a value of 29 million US dollars. By 2025, it was anticipated that this would still be worth 29 million USD. Statista

Makeup and Personal Care Trends

  1. With a 35% market share in 2023, facial makeup was the cosmetics category with the fastest rate of growth. PS Market Research
  2. With a market share of about 12 percent in the UAE, Clarins was the premium skin care brand with the biggest share in 2020. The country's premium skin care product market share was estimated to be worth approximately 61.7 million US dollars. Statista
  3. With about 381 thousand followers, El Nabil parfumes & cosmetiques-officiel's Facebook page was the most popular beauty brand in the UAE in May 2019. Statista
  4. 76% of girls between the ages of 16 and 33 would rather purchase makeup from professionals, while 40% of girls between the ages of 34 and 42 would rather not, figuring they have enough makeup-buying experience. Skyline University
  5. According to a survey 97% females emphasize on the importance of affordability of makeup products. Skyline University
  6. 51% people compare brands before buying makeup products. Skyline University
  7. 92% consumer think that makeup products sold at stores are of better quality and 85% usually opt for buying advertised makeup products. Skyline University
  8. By 2027, the online share of the Personal Care retail market in the United Arab Emirates is expected to rise from 34.5% to 44.9%, on average. ecommercedb
  9. Carrefouruae.com, the market leader in the Personal Care sector in the United Arab Emirates, brought in US$51.1 million in revenue in 2023 from its sales. ecommercedb
  10. The haircare market in the United Arab Emirates (UAE) was valued at AED 1,359.2 million ($370.1 million) in 2021, and it is anticipated to grow at a compound annual growth rate (CAGR) of more than 2% from 2021 to 2026. Global Data

Fragrance Trends

  1. It is anticipated that the United Arab Emirates' fragrances market will bring in US$142.60 million by 2024.  Statista
  2. It is projected that the United Arab Emirates' fragrances market will bring in $14.86 per person by 2024. Statista
  3. Oriental fragrances held the biggest market share of 40% in 2023 and are anticipated to expand at the fastest rate of growth, 7.3% CAGR. PS Market Research
  4. Due to the fact that millennials view perfumes as an integral part of their everyday lives, the age group of 21 to 40 years old held the largest share of 40% in the fragrances market in 2023. PS Market Research

Natural and Organic Beauty

  1. The UAE's growing awareness of the advantages of organic products is driving up demand for natural cosmetics. The expected revenue for the natural cosmetics market in 2024 is US$19.35 million. Statista
  2. The Natural Cosmetics market is expected to generate US$7.39 million by 2029, with a compound annual growth rate (CAGR) of 7.78% (2024–2029). Statista
  3. It is anticipated that the market for natural cosmetics will have 210.6k users by 2029. Statista

Beauty Tech and Innovation

  1. The UAE's beauty tech market is booming, fueled by innovation and luxury, with an annual growth rate of 1.50% projected from 2024 to 2028. Statista
  2. Namshi, started in 2011 is the first ranked company among 120 beauty tech startups. Tracxn
  3. By 2024, the Beauty Tech Market is expected to generate US$13.20 million in revenue. Statista
  4. Dubai is a rapidly expanding destination for cosmetic surgery, with roughly 50 cosmetic surgeons per million residents. Visit Dubai
  5. At a 7.8% annual growth rate, the global market for cosmetic surgery is expected to reach US$21.97 billion by 2023. Visit Dubai
  6. At least 50% of hospitals in Dubai provide options for plastic and cosmetic surgery, and 70% of them have international accreditation. In addition, 400 aesthetic clinics and about 150 day care centres offer a range of cosmetic procedures. Visit Dubai

Influencer Marketing Beauty Products in UAE

  1. With 9.38 million internet users and 19.05 million mobile connections, the UAE is home to a tech-savvy population that offers skincare brands lots of chances to interact with consumers online. Eureka
  2. With a large network of 300 million content creators, Grynow is one of the leading influencer marketing companies in Dubai. It has worked with more than 1000 brands to launch over 30,000 campaigns. Their proficiency renders them perfect collaborators for the branding of cosmetics and personal hygiene items. inscribermag
  3. When making purchases, 46.59% of college respondents in the UAE are swayed by the advice of social media influencers. Zawya
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