Since flowers and gifts are the most common way to express love and emotions; the UAE is experiencing a sudden surge in exciting trends, in both eco-friendly corporate gifting and flower demands, blending tradition with modernity.

Businesses and the flower market are leading the way in the shift to sustainable style, while companies selecting eco-friendly gifts. This report explores these trends and provides insights into how the flower and gifting market in the UAE will change by 2024.

Market Size and Growth

  1. By 2024, the UAE Flowers & Gifts e-commerce market is expected to generate US$17.4 million, or 3.1% of the country's Hobby & Leisure e-commerce market. ECDB
  2. With a predicted compound annual growth rate (CAGR) of -0.1% over the following four years (2024–2028), the market is expected to reach a value of US$17.4 million by 2028. ECDB
  3. Outperforming Abu Dhabi and Sharjah, Dubai has the largest revenue share in the UAE gifting market as a whole. Yahoo Finance
  4. The UAE gifting market is predicted by 6Wresearch to expand at a compound annual growth rate (CAGR) of 14.7% between 2024 and 2030. 6wresearch
  5. Abu Dhabi and Dubai combined account for more than 60% of the UAE's total gifting market demand. Yahoo Finance
  6. In 2024, MENA's average gift-giving expenditure is projected to reach $37.1, with the UAE leading the region with $60.5 per order. Arabian Business
  7. Admitad partner network reports a 6% increase in GMV and a 4% increase in online orders, with the average order volume rising from $34.5 to $35.3, Focus HiDubai
  8. As of 2023, the United Arab Emirates (UAE) floriculture market has an HHI of 3676, a somewhat higher figure than the HHI of 1583 in 2017. 6wresearch

Consumer Demographics

  1. With more than 60 different nationalities celebrating different religious holidays, household gifting is in high demand in the United Arab Emirates. Yahoo Finance
  2. With the UAE leading the way at $60.5, the average amount spent on gifts increased to $37.1 this year, a 5.7% increase from the year before. Arabian Business
  3. Sales of the florist's original bouquets increased by 220% between 2023 and 2024, according to Flowwow data. Focus HiDubai
  4. While purchasing gifts for International Women's Day, 10% of consumers used cash-back incentives and 7% used coupons. Arabian Business
  5. Almost eight out of ten Emirati consumers (77%) said they preferred gift cards to more conventional presents, with eGift cards being preferred more strongly by 64% of respondents. Zawya
  6. The survey demonstrated the increasing popularity of gift cards in the nation; nearly four in ten (39%) UAE consumers reported having bought or received a gift card in the six months prior, and over three out of five (66%) had done so in the previous six months or more. Zawya
  7. The study discovered that working professionals (64%), married people (65%), and men (64%), had a particularly high demand for gift cards. Zawya
  8. Furthermore, consumers between the ages of 18 and 44 demonstrated a stronger inclination towards e-Gift cards, with 54% choosing them over 51% of those over 45. Zawya

Seasonal and Occasion-Based Trends

  1. UAE residents preferred to give chocolates, dates, and candies as gifts during Ramadan-Eid 2024 (53%), with fragrances coming in second (53%). Furthermore, 37% selected games and toys, and 44% donated money. Adgully
  2. 52% of UAE citizens opted to receive cash as a gift during Ramadan or Eid in 2022. 6wresearch
  3. The demand for mother and kid’s jewelry and accessories, and home and garden is expected to rise by 133% during the week of celebrations around March 8. Arabian Business
  4. Due to increased demand, Valentine's Day flower prices in Dubai increased by 30%. Khaleej Times
  5. In the summer of 2023, 53% of all floral purchases made in the area were mono bouquets. BusinessWire
  6. Pink Juliet peonies, Sarah Bernhardt peonies, and single yellow roses became the 3 most popular mono bouquets among Emiratis due to this trend, which combined elegance, simplicity, and sustainability. BusinessWire

Consumer Behaviour and Product Preferences

  1. According to a survey, 80% of UAE customers prefer to give rose bouquets as gifts; the most popular colors are red (55%), pink (21%), and white (15%). Arabian Business
  2. As of the first three months of 2024, the turnover for the "confectionery" category has already accounted for half of the total turnover for 2023. Focus HiDubai
  3. This year, the confectionery gifting category saw a 15% increase. The most popular items were bento cakes (6.2%), handmade chocolates (8.5%), and chocolate-covered strawberries (12%). Arabian Business
  4. The number of custom-designed cakes, personalized bento cakes, and chocolate-covered strawberries with personalized designs increased by 36%, 26%, and 15%, respectively, in March 2024. Focus HiDubai
  5. At the end of Ramadan, traditional sweets sets and themed gift hampers are expected to see surges of 9% and 8%, respectively, in online gifting, according to Flowwow. Focus HiDubai
  6. Gifts for spiritual wellness (36%), fashion accessories (35%), and donations (34%) were planned by more than a third of UAE citizens. YouGov
  7. A significant 32% of customers selected Florist's Specials, demonstrating the widespread appeal of expertly arranged bouquets throughout the United Arab Emirates. BusinessWire
  8. Furthermore, 10% of consumers liked the idea of flowers in a box, which combined conventional bouquets with creative packaging.  BusinessWire

Sales Channels

  1. This year, local makers and SMEs are expected to shift to digital sales, driving a 230% increase in online gift orders for International Women's Day in the United Arab Emirates. Arabian Business
  2. Online gifting in the UAE is expected to replace physical stores with online platforms, with a compound annual growth rate (CAGR) of 16.7% between 2022 and 2028. Arabian Business
  3. This Valentine's Day, the Flowwow gifting platform saw a 200% increase in online orders. Arabian Business
  4. This year, recommendations and articles from digital media and content platforms influenced over 26% of users' purchases. Arabian Business
  5. For UAE residents, social media is the main source of gift ideas (61%), followed by brand websites (46%) and in-store browsing (58%). YouGov

Online Market Players

  1. BLANC AND BLACK Fleur founded in Dubai in 2017,  is a well-known online flower shop in the United Arab Emirates that redefines luxury with its Infinity Collection of real, everlasting roses in a range of sizes and colors.  thursd
  2. Luxurious candles by Tom Dixon are available at Bliss Flower Boutique, along with exquisite bouquets and exquisite packaging. Start-up costs are AED 230. CurlyTales
  3. For online orders, Upscale and Posh, a well-established florist in the UAE, is a preferred choice for high-quality, imaginative arrangements with prompt delivery in Dubai and Sharjah. Starter prices are AED 159. CurlyTales
  4. Ferns and Petals offers an extensive selection of gifting choices, including high-quality flowers and hampers, and guarantees prompt delivery everywhere in the world. Starter prices are AED 89. CurlyTales
  5. Founded in the United Arab Emirates in 2015, Ferns N Petals provides more than 1,500 distinctive, superior products for a range of events, such as personalized gifts and fresh plants. Adgully
  6. We take great pride in being one of the first companies in the UAE to offer same-day flower, chocolate, cake, and gift delivery in less than an hour throughout Dubai, Abu Dhabi, and Sharjah. Adgully

International and Regional Comparisons

  1. An examination of more than 300,000 online orders placed in the MENA region around March 8 showed that the average purchase value could rise by 5.7% to $37.1, with the UAE leading the way at $60.5. Arabian Business
  2. This year, during Ramadan, the UAE leads with an average order value (AOV) of $102, followed by Kuwait at $99 and Qatar at $79. Khaleej Times
  3. The UAE ($60.5), Saudi Arabia ($45.3), Morocco ($41.8), Egypt ($40), and Kuwait ($32.1) will be the top five nations with the highest average spending rates over the holiday week. Arabian Business
  4. With 22% versus 16%, video games and consoles are a more popular choice for gifts among KSA citizens than UAE residents. YouGov

Future Projections

  1. This year, the average order value for flowers in the United Arab Emirates is expected to rise to $93.02, a 19% increase over non-festive periods. Arabian Business
  2. The UAE's gift card market is predicted to expand by 10.8% a year on average, reaching US$2.0 billion by 2024.  Business Wire
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